Whole Earth Inc. August 9, 2006


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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Idea of
the Week





Good impressions start with great brochures.
Idea of the Week
Suggestions for Designing Breakthrough Brochures

  1. Use color to focus attention on your main selling features and to improve the perception of quality. Two colors are better than one, and full-color printing is better yet.
  2. Using a glossy paper will often make your brochure look more professional.
  3. Avoid the temptation to try to jam too much information into a small space. In good brochure design, less is more.
  4. Don't overlook the value of white space to bring a clean look to your design and to help accentuate key selling points.
  5. For readability, consider using a serif type for body copy. Studies have shown that serif type is easier to read. Sans serif type is good for headlines and subheads.
Other Good Ideas:
  • If you will be mailing your brochure as a self-mailer, consider applying a coated finish (varnish) to the printing. The coating will help prevent scuffing -- ink being rubbed off by the post office's mail-sorting equipment.
  • For the best impression, consider mailing your brochure in a matching envelope.
  • For a unique sales and marketing twist, consider applying a small label somewhere on the brochure to draw attention to a special feature, special pricing, a sales rep's name, or a toll-free number.


See more great ideas like this!
Click here to visit the Whole Earth Inc. Ideas Collection.

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