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Whole Earth Inc. August 9, 2006

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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Idea of
the Week

Headlines Make Things Happen
Idea of the Week
Eye-Stopping Headlines

If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to do it! While the content of an advertisement is helpful for relaying information about your company's products or services, it's the headline that creates the initial relationship with the reader and entices them to read about what your company has to offer. Here are six types of headlines that will boost inquiries about your company:

1.) The problem/solution headline. Readers are looking for products and services that will make their lives easier. By writing a headline that poses a problem many readers may have and then offers the solution your company can provide, you have created a situation that will most likely encourage the reader to take a look at the remainder of your advertisement.

Are you TOO BUSY to cook a hot, balanced meal for yourself or your family? RELAX! At Food on the Fly we have dozens of meals ready for carry-out, so the ones you love can eat well, even when you don't have time to cook.

2.) The historical event headline. If there is something newsworthy about your product or service, things like it is the world-premiere, or a limited-time offer, it can prove to be an effective draw.

You can have a part in a world premiere event! Our new program is about to be launched, and YOU can participate!

3.) The testimonial. Providing a testimony from a person that has used your product or service encourages prospective customers to think, "If it worked for him, it can work for me, too!"

I have used the STYLE-O-MATIC for three months now, and my hair has never been stronger or more full of life! - Cindy Morris, Pensacola, Florida

4.) Product claims. Include statistics and percentages in your headline to increase a product's credibility. It is important to credit the source of the information you use because it gives your prospective customers peace of mind about using your product. Even if the source is not well-known by the public, it should be included.

NINE out of TEN veterinarians agree that our flea and tick collar is the most effective at keeping your pets safe from harmful pests. Source: Landmore Research Group

5.) Outrageous statements. The purpose of writing a headline is to provoke curiosity in your readers - making an outrageous statement relating to your product or service will almost force your readers to see what you have to say.

Children fed a diet of candy are BETTER LEARNERS.

6.) Questions. Posing a question to your readers allows them to take an active role in your advertisement. The key is asking a question that most people will feel compelled to answer because it is relevant to their lives. People will naturally want to know what their answer to the question has to do with your products or services, and will continue reading your ad to discover what your company can do for them.

Does the end of your work day mean the beginning of housework?

Headlines are a key component to successful advertising. Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company's success.

See more great ideas like this!
Click here to visit the Whole Earth Inc. Ideas Collection.

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