You have requested to unsubscribe from the Printer@Work e-mail newsletter. Please enter your e-mail address below and click the Unsubscribe button. You will immediately be removed from the Printer@Work e-mail list.

E-mail Address
We’re sorry to see you go… we hope to see you again soon!

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to wholeearthinc.com.

Whole Earth Inc. August 9, 2006


An adroit mixture of everyday settings and extraordinary events.
Click to view...


The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
Click to view...


The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
Click to view...


In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
Click to view...


A whimsical, slice-of-life view into life's fool-hardy moments.
Click to view...







Idea of
the Week





Know Your Enemy
Idea of the Week
The Power of Simplicity in Marketing

Marketing Team

You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?

Balancing Perfection and Excellence

The 19th-century American essayist, Henry David Thoreau, had great advice for us living with the overload of the information age: "Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand..."

On the other hand, we can temper Thoreau's advice with a caveat by Albert Einstein: "Everything should be made as simple as possible, but not simpler." So how do you strike a balance between perfection and excellence? What are the enemies of simplicity?

The Enemies of Simplicity

Marty Neumeier addresses the enemies of simplicity in his book The Brand Flip. The enemies of simplicity, according to the author, can sabotage your marketing in 7 ways:

7 Ways to Sabatoge Marketing

So, remember that in our enthusiasm to succeed, we can create clutter. Start simple and build that foundation. To paraphrase our friend Thoreau, your castles in the air are where they should be. "Now put the foundations under them."



See more great ideas like this!
Click here to visit the Whole Earth Inc. Ideas Collection.

   Send this article to a friend